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Enhancing Guest Experiences: Where Hotels Should be Investing Money.

Updated: Jul 17, 2023

In an ever-evolving hospitality industry, hotels must continue to adapt to meet the demands and expectations of their valued guests and staff members. Interior designers and architects play a crucial role in planning hotels in a way that allows them to operate efficiently while creating a satisfying guest experience.

© ARCTIC IMAGES / Alamy Stock Photo


Designing for the Working Nomad


High-Quality Wi-Fi: The Backbone of Modern Hospitality

In today's digital age, high-quality technology and dedicated work zones are no longer just a perk; they are an absolute necessity. Whether it's for business or leisure, seamless connectivity throughout a guest's stay is integral to their experience.


Investing in high-quality Wi-Fi infrastructure ensures fast and uninterrupted internet access in hotel suites, common areas, and meeting spaces. By offering reliable Wi-Fi, hotels increase their clientele base by catering to the needs of tech-savvy guests and the 'workation' traveler.


© Ace Hotel, Toronto / Hector Vasquez


Working Spaces for All

As remote work has popularized, a new breed of traveler, the WFA "work from anywhere", seeks a balance between work and leisure while exploring new destinations. Architects and designers recognize the diverse needs of such travelers and are now including spaces that provide for the interactive and the isolated traveler.


Enter communal work areas. These spaces, located in lobbies or larger open business centers, provide a conducive environment for work while facilitating connections with other like-minded individuals. By offering comfortable seating, power outlets, and of course high-speed Wi-Fi, hotels can create a dynamic work atmosphere where guests can network, exchange ideas, and find a sense of community.

Soundproof Windows and Dedicated Work Zones: Catering to Privacy and Concentration

Some digital nomads, such as podcasters and vloggers, require quiet isolation to maintain focus and productivity. Hotels address this need by designing guest rooms with soundproof windows and doors, flexible space plans, and additional acoustic finishes in suites.


Integrated Technology and User Experience

© Lodging Platform/ Gaining Streams


Elevating In-Room Entertainment

To create an appealing "home away from home" environment, hotels should prioritize investing in robust in-room entertainment options. Incorporating a wide range of high-quality entertainment options such as live TV, streaming capabilities, and on-demand content, allows diverse guests to personalize their entertainment experience, increasing overall guest satisfaction.


Integrated Platforms

Investing in integrated platforms that centralize guest information, preferences, and requests can significantly enhance hotels' personalization and service. These platforms enable staff members to access real-time guest data, leading to more tailored experiences and prompt issue resolution. Integration also allows guests to communicate their needs and preferences conveniently through mobile apps or in-room tablets, providing a seamless and intuitive experience.


Automation for Streamlined Operations

Automation technologies have revolutionized various aspects of hotel operations, allowing staff members to focus on delivering exceptional service. Hotels can invest in automation systems for processes such as check-in and check-out, room service requests, housekeeping, and energy management. By streamlining operations, hotels can improve efficiency, reduce costs, and enhance the guest experience.


© Park Hyatt, Toronto / Studio Munge


Property Improvement Plans


While new construction may pose challenges in today's economic climate, hotels can invest in improvement plans or rebranding initiatives to elevate their asset's value. By revamping guest rooms, common areas, and amenities, hotels can stay competitive and provide guests with an exceptional experience and stay. Creative use of spaces, such as transforming underutilized areas into co-working spaces or wellness centers, can also attract new guest segments and generate additional revenue.


Conclusion


Strategic investment in technology and guest-centric enhancements are vital for hotels to thrive in the current hospitality landscape. By prioritizing high-quality Wi-Fi, automation, integrated platforms, in-room entertainment, and renovations/rebranding, hotels can exceed guest expectations, improve operational efficiency, and drive revenue growth.


As the industry continues to evolve, it is crucial for hotels to stay agile, adapt to emerging trends, and invest wisely to create memorable experiences for their valued guests.



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